Apex Legends x Monster Energy Collaboration
Image via Monster Energy

Apex Legends x Monster Energy promotion encourages players to buy 60 cans

So... much... Monster...

Weeks ago, Apex Legends teamed up with Monster Energy to collaborate on a promotion that would allow players to unlock exclusive cosmetics, such as Legend skins and Holo-Sprays, just for purchasing some specially marked cans of Monster Energy Drink. The collaboration had many players hyped up — and not just on caffeine — but the reality is not as pretty as the fantasy.

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Players were thinking that there could have been one cosmetic unlock per can, or maybe you needed to grab both the Wraith can and the Octane can, but the promotion revealed that in order to complete the promotion, players would need to buy 60 cans of Monster. This would need to all be done before the promotion ends at the end of the year. This means you’d have to buy at least 15 cans of Monster Energy Drink per month between September 1 and December 31 to win all rewards.

This fact has players complaining for two major reasons. One, it’s a lot of money to spend just to get some Rare-tier cosmetics. Two, energy drinks aren’t exactly the healthiest beverage in the world, and the idea of actually consuming the drinks in this timeframe doesn’t exactly seem like the best life decision for everyone.

On top of this, some of the collaboration cosmetics aren’t even from the cans but are instead part of a UK-exclusive deal at Tesco. At least the exclusive cosmetics stop at 50 cans; the other levels just have Battle Pass level rewards. Overall, the actual collaboration seemed like a letdown for many players, compared to the expectation. Let’s hope that future Apex Legends collaborations don’t require players to buy 60 cans of soda.


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Author
Image of Radiant G
Radiant G
Radiant G! is a game journalist, indie game developer, artist, and writer who currently works freelance in the games industry full-time. He is Gamepur's beat writer for Apex Legends coverage, and also runs his own Apex Legends team called Verve. He is also fiercely committed to diversity, equity and inclusion in the games industry, and helms Diverse Gaming Coalition.