Nintendo and Bloomingdale’s Partner Up For Trendy Super Mario Clothes Line
Ana Valens
Nintendo fans with money to burn this spring are in for some good news. The Japanese gaming giant is partnering with American department store Bloomingdale’s to launch “Let’s Play,” a new collaborative product line centered around the Super Mario franchise.
Launching on March 10 with in-store events for “Mario Day,” as March 10 looks like “Mar10” when abbreviated, the series will feature everything from hoodies and handbags to sneakers, sweaters, trunks, and jewelry. Apparel promises to feature actual licensed Super Mario characters as well as styles that “incorporate the look and feel” of the series, Bloomingdale’s chief marketing officer told WWD.
Marc Jacobs, Soverign Code, and Danielle Nicole are also joining in on the clothes line-up, and shoppers can pick up clothing and apparel both online and at retail locations. In-store events range from gaming centers across stores to a Polaroid glass wall at certain locations. Bloomingdale’s iconic New York City locations on 59th Street and in SoHo will have a life-sized Mario from March 10 to March 17, too, making a Bloomingdale’s visit a perfect opportunity after visiting Midtown’s Nintendo NY.
Last year, Nintendo also collaborated with Uniqlo on a range of clothing options for a limited time partnership, too. That deal has since ended. But if you’re interested in checking out the latest collaborative line, make sure to stop into Bloomingdale’s by mid-April before missing out.
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