The Sims Mobile partners with IRL retailer ASOS for more in-game clothes
Nicole Carpenter
Clothing retailer ASOS and The Sims Mobile developer Maxis are partnering up to add lots of new clothes to The Sims mobile game.
The event, which runs from April 19 to May 2, lets players join the ASOS Fashion Show, where they can “complete exciting new in-game challenges.” The event tasks players with putting together a fashion show by selecting a venue, meeting designers, building a runway, and hiring models.
Related: The SIms Mobile is available on iOS and Android
Rewards—including tokens to get ASOS clothes in-game—are unlocked by completing these challenges. The Sims Mobile is also offering a 20 percent discount code for real clothes from ASOS.
Stories will also be unlocked in-game, which let players become an ASOS designer or fashion photographer. The stories have “five chapters of work shifts and story vignettes” that allow players to earn unique items for in-game venues and player homes.
“The Sims Mobile community loves expressing themselves through fashion and accessories, and we wanted to find a brand partner whose stylistic sensibilities would allow players to show off their personalities and have fun with fashion,” The Sims Mobile brand designer Erica Gartsbeyn said in a statement.
The Sims Mobile launches on March 7 for iOS and Android devices. The mobile game allows players a similar experience as they would have on the computer, with a Create-A-Sim mode, personality traits, skills, and careers. Friendship and romance, too, are a huge part of The Sims Mobile.
The game is free-to-play, though there a ton of things for The Sims Mobile players to purchase in-game.
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